Too Good To Go (2020)

A new identity system for Too Good To Go, focusing on their market expansion and launching into the United States. Too Good To Go is the #1 free app which allows its users to buy surplus, unsold food from businesses at a cut price, to prevent them from being thrown away. They always strive to help reduce food waste around the globe. After massive successes across Europe, they are now starting to expand their market into the United States. With their new identity, they want to be bolder and louder in addressing the issues on food waste around the globe, and how Americans can now contribute in making a difference.


A project for Graphic Design 3 course with Jan Jancourt, at Minneapolis College of Art and Design. The objective of this project was to identify, research, then develop a brand audit for an existing sustainable company. The content includes: research materials, new assets (logo, tagline, image treatment, vector art, pattern) and applications.