A new identity system for Too Good To Go, focusing on their market expansion and launching into the United States. Too Good To Go is the #1 free app which allows its users to buy surplus, unsold food from businesses at a cut price, to prevent them from being thrown away. They always strive to help reduce food waste around the globe. After massive successes across Europe, they are now starting to expand their market into the United States. With their new identity, they want to be bolder and louder in addressing the issues on food waste around the globe, and how Americans can now contribute in making a difference.
A project for Graphic Design 3 course with Jan Jancourt, at Minneapolis College of Art and Design. The objective of this project was to identify, research, then develop a brand audit for an existing sustainable company. The content includes: research materials, new assets (logo, tagline, image treatment, vector art, pattern) and applications.
A new identity system for Too Good To Go, focusing on their market expansion and launching into the United States. Too Good To Go is the #1 free app which allows its users to buy surplus, unsold food from businesses at a cut price, to prevent them from being thrown away. They always strive to help reduce food waste around the globe. After massive successes across Europe, they are now starting to expand their market into the United States. With their new identity, they want to be bolder and louder in addressing the issues on food waste around the globe, and how Americans can now contribute in making a difference.
A project for Graphic Design 3 course with Jan Jancourt, at Minneapolis College of Art and Design. The objective of this project was to identify, research, then develop a brand audit for an existing sustainable company. The content includes: research materials, new assets (logo, tagline, image treatment, vector art, pattern) and applications.
Kallista
Salim
A Bathroom Book For People
(2021)
A Bathroom Book for People is a reference book on an eclectic selection of bathroom stuff:
a run-down of bathroom etiquettes written in poetry, step-by-step tutorial on toilet paper origami, and plants that want to survive in bathrooms.
The main contents of this book are excerpted from:
The Ultimate Book of Bathroom Etiquette and Humor by Larry A. Glanz, Toilet Paper Origami on a Roll: Decorative Folds and Flourishes for Over-the-Top Hospitality by Linda Wright, and an online article written by Melissa Breyer: “10 Shower Plants That Want to Live in Your Bathroom.”
No written authorizations are requested, nor given by the original authors in the making of this book. This book is a product of a class project and created in Minneapolis College of Art and Design. Chronicle Books does not publish this book; It is not intended for commercial use.
