A new identity system for Too Good To Go, focusing on their market expansion and launching into the United States. Too Good To Go is the #1 free app which allows its users to buy surplus, unsold food from businesses at a cut price, to prevent them from being thrown away. They always strive to help reduce food waste around the globe. After massive successes across Europe, they are now starting to expand their market into the United States. With their new identity, they want to be bolder and louder in addressing the issues on food waste around the globe, and how Americans can now contribute in making a difference.
A project for Graphic Design 3 course with Jan Jancourt, at Minneapolis College of Art and Design. The objective of this project was to identify, research, then develop a brand audit for an existing sustainable company. The content includes: research materials, new assets (logo, tagline, image treatment, vector art, pattern) and applications.
A new identity system for Too Good To Go, focusing on their market expansion and launching into the United States. Too Good To Go is the #1 free app which allows its users to buy surplus, unsold food from businesses at a cut price, to prevent them from being thrown away. They always strive to help reduce food waste around the globe. After massive successes across Europe, they are now starting to expand their market into the United States. With their new identity, they want to be bolder and louder in addressing the issues on food waste around the globe, and how Americans can now contribute in making a difference.
A project for Graphic Design 3 course with Jan Jancourt, at Minneapolis College of Art and Design. The objective of this project was to identify, research, then develop a brand audit for an existing sustainable company. The content includes: research materials, new assets (logo, tagline, image treatment, vector art, pattern) and applications.
Kallista
Salim
Internship: NEXT
(2020-2021)
The course of internship explores designing graphics for both print and digital media: packaging design, a variety of print collaterals (greeting cards, stickers, coasters, etc.), social media content, as well as a collaboration with Bintang Sempurna which won the Limited Edition and Art Reproduction Books for HP Inkspiration Award 2021.
Only documentations of the social media work are available; A few of them are included in this page.
